Titolo x adidas
On Tuesday, July 9th in Zurich, Titolo celebrated the UEFA Women’s Euros with an immersive Titolo × Adidas event featuring Swiss singer‑songwriter Eileen Alister and matcha connoisseurs Shēdo (shay-doh) Matcha. The evening blurred lines between live performance, DIY design, and all‑round cool.
ALL images property of Titolo and Shedo Matcha
Shēdo Matcha’s Signature spritz
Shēdo Matcha right by the entrance with a matcha tasting stationwas amazing! They were serving a familiar vanilla oat matcha alongside a bold experimental flavor: lemongrass spritz matcha. I’d describe the latter as “a cross between lemonade and matcha’’ though I personally stuck with the smoother vanilla oat blend. Judging by the reactions, though, the citrusy twist was a hit. Everyone raved about it and Bella from Shēdo was on hand the whole night, sweetly guiding taste-testers. If you're wondering, yes Shēdo Matcha is THE vibe you want for any occasion. Check them out here! (instagram.com)
Next up was the design station featuring blank Adidas tees and canvas totes. Participants were able to pick from four football-inspired retro prints and used stencils to customize their pieces, guided by Titolo’s design insight. The station gave the space a playful, collaborative energy that felt like a creative jam session. The result? See the gallery below!
Every attendee also received a raffle ticket for a draw held on July 17th. The grand prize? A pair of tickets to the Women’s Euro finals in Basel—a huge win for any football or music fan. When the numbers were called, cheers filled the room; even those who didn’t win celebrated the community feel. It was inclusive, exciting, and grounded—everything you'd want from an event like this.
image by @shedomatcha
Eileen Alister closed the night with a cozy, stripped-down set under soft lighting. She performed her recent releases and even some unreleased demos, using cheeky banter to create a living-room atmosphere rather than a concert stage. Her voice felt almost intimate enough to touch—“a secret gig you stumbled into,” as one fan described it.
Between songs, she pulled in the crowd, sang some unreleased songs such as ‘‘Training Wheels‘‘ off of her debut album (out Oct 3) ‘‘Honeymoon In A Motel‘‘, and helping keep that warm, inclusive vibe. A bit of ambient Afrobeats had set the mood earlier, so her set hit at just the right emotional pitch in my opinion.
